About US

About US

The Origins of Leadership

From the Land of Huila to the World

The Legacy of Three Generations

Our story didn’t begin yesterday; it has been cultivated over decades. In 2012, Catalina Castillo and Miguel Llanos decided to take a step forward and transform the family tradition. With the firm intention of bringing unique added value to coffee cultivation, they embraced the legacy of the Llanos family, who have dedicatedly worked the lands of the Huila department for three generations.

Así nació APU, con una visión audaz que rompe fronteras: llevar la línea más selecta de cafés especiales desde la calidez de nuestro comercio local hacia el exigente mercado internacional. Hoy, cada taza es el resultado de un viaje que une el respeto ancestral por la tierra con una ambición global.

From origin to cup, quality is maintained.

Our TRACEABILITY it ensures that each coffee retains its characteristics and profile, exactly as defined in its technical specifications. Because a great cup shouldn't just be good: it must be consistently good.

Denominación</br>de Origen</br>Protegida
Protected
designation
of Origin
Origen Huila
Origen Huila
Federación Nacional</br>de Cafeteros
National Federation
of Coffee Growers
TIMELINE

THE JOURNEY OF APU CAFÉ

The essence of three generations of the Llanos family—from the acquisition of the land to the present day

Learn about our history
The Technical Precision Behind Specialty Coffee

Our Legacy in Every Cup

We don’t just grow coffee; we manage the entire value chain with absolute technical precision, ensuring flawless traceability from our El Carmelo Farm in Teruel, Huila, all the way to the end consumer.

International Reach

We export our roasted specialty coffee (whole bean and ground) directly to select countries in Europe, bringing the essence of Huila to the Old Continent.

National Presence

We lead the specialty market for imported and organic coffees in Bogotá and Colombia’s major cities, with the capacity for fast shipping throughout the country.

Institutional Recognition

We are proudly registered in the database of the National Federation of Coffee Growers of Colombia (FNC), a seal that guarantees the origin and quality of our coffee.

Premium Customization

We design and customize our products according to the specific tastes and requirements of each customer and the market.

PURPOSE, MISSION, AND VISION

Our Reason for Being

Our Daily Commitment
Our reason for being is to cultivate curiosity and delight. We source exceptional coffee varieties and continually innovate in specialty coffee production processes, with the goal of creating a true culture of coffee enjoyment for friends and enthusiasts of the perfect cup.

The Ecosystem of the Future
We envision ourselves as the undisputed leaders in specialty coffee at the local, regional, national, and international levels. We want the APU brand to travel the world, not only as a high-quality product but also as a channel for telling the valuable stories of other coffee farmers who make our great mountain ecosystem possible.

The APU Promise
We seek to strengthen a sense of leadership, creativity, proactivity, and respect in everything we do. We want every person holding a bag of APU to feel a deep sense of identity, belonging, and continuity with Huila’s coffee heritage.

PROPÓSITO, MISIÓN Y VISIÓN
Team

We're ready to assist you

If you would like more information about our company and our products,
please send us your contact information or contact us:

MIGUEL LLANOS
MIGUEL LLANOS
C.E.O.
miguel.llanos@apucafe.com
+57 320 305 8679
VIVIANA TORRES
VIVIANA TORRES
Manager Canada
vivianatorresc@gmail.com
+1 514 655 8201
CATALINA CASTILLO
CATALINA CASTILLO
Manager Colombia
catalina.castillo@apucafe.com
+57 317 854 8974
The Roots of APU

What Drives Us

Extraordinary coffee comes only from an extraordinary team. We are guided by strong principles that honor our family and our land:

• FAMILY
• RESPECT
• TEAMWORK
• GRATITUDE
• HUMILITY
• RESPONSIBILITY
• JOY
• COMMITMENT
• RECOGNITION
• DISCIPLINE
Testimonials

What Our Visitors Say

A tribute to the artistry and technical precision
that go into preparing every cup of APU

"
We love coffee that tells stories

At @olfatocurioso, we love coffee that tells stories, and @apucafe’s story is one of overcoming adversity, love for family, and dedication to what they do every day. ❤️

@olfatocurioso
27.10.25
"
Lately, I’ve become a fan of good coffee

And I fell in love when I first tried the products from @apucafe, a local brand from Teruel. When I drink it, I feel like I’m teleported to the majestic coffee mountains of Huila—its aroma and flavor are simply spectacular
I’m so proud of good Colombian coffee 🤎🤎🤎🤎
🤎🤎🤎🤎

Sabrina Cantor
12.10.25
"
Flagship product

Thanks @apucafe for giving us the opportunity to showcase our flagship product from our department #Cholupa

@passipulpas
4.07.2025
Slider Navigation
Points of Sale

Our
Coffee Shops

Enjoy a fresh cup of coffee straight from the farm and pick up a little something for your family at our retail locations.

Points of sale Contact Us

Table Reservation

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